❤ P.T.C : Professional Toothbrushing Control (전문가 잇솔질)
I. 적응증
ꁮ 치면세균막 관리가 잘 이뤄지지 않아 잇몸에 염증이 있는 환자.
ꁮ 잇몸이 근질거리는 데 스케일링을 받아도 전혀 나아지지 않는다는 환자.
ꁮ 스케일링을 받았는데 지난번에는 일주일 정도가 지나면 시린 증상이 없어
1. what changes are occurring in the toothbrush category? Assess Colgate-Palmolive's competitive position.
➀ 칫솔제품의 변화
칫솔은 오랜 기간에 걸쳐 변화해 왔다. 기원전 3000년에 고대 이집트인들은 나뭇가지를 이용해서 칫솔로 사용하였다. 1938년에는 West's Miracle Tuft Toothbrush에서 첫 나일론 모로 만들어진 칫솔이 출시
1. The mission of Colgate
No 1 in Super Premium market
신제품 colgate precision 출시에 앞서
마케팅 분석하라
2. SEGMENTATION OF TOOTHBRUSH MARKET
세분시장 Value < Professional < Super- Premium
판매액의 절반정도를 차지하는 슈퍼프리미엄시장진출 필요성 증가
치약 칫솔 시장의 공통점:
기능적 세분화 - 치
professional.
I used to be up tight.
On Sams face. Its hard to imagine Rob being any more
uptight than he is. Sam takes some business cards out
of his shirt pocket and reads them off.
SAM
Hypnotherapy...Shiatu Massage...
Loss of Spouse support groups...
Single parent discussion nights...
Parents without partners.
(starts riffling, angry)
Partners without parents.
People who need people. Guys
professional boxer.
You think you could beat Jack Johnson?
I think you could. Id bet on it.
- What are you gonna be? - A professional fly-fisherman.
- Theres no such thing. - There isnt?
I guess a boxer.
Not a minister?
In 1917, World War I came to Missoula...
taking with it every able-bodied lumberjack...
leaving the woods to old men and boys.
So at 16, I did my duty...
and started wo
professional.
I used to be up tight.
On Sams face. Its hard to imagine Rob being any more
uptight than he is. Sam takes some business cards out
of his shirt pocket and reads them off.
SAM
Hypnotherapy...Shiatu Massage...
Loss of Spouse support groups...
Single parent discussion nights...
Parents without partners.
(starts riffling, angry)
Partners without parents.
People who need people. Guys
PROFESSIONAL
ACT LIKE OURS?
PROFESSIONAL?
GET A LOAD OF THIS--
DONT YOU
DARE LAUGH!
THAT CHILD IS GOING
TO BE A STAR.
THATS WHAT
THEY ALL SAY.
BUT WERE NOT FINISHED.
YOU ARE, TOO.
BECAUSE YOURE TRYING
TO PLAY FAVORITES.
THAT FAT BALLOON
BLOCKS UP MY BABIES!
I WONT LEAVE
TILL SHE DOES.
WHERES YOUR LOYALTY
TO THE ELKS?
IM NOT AN ELK!
WELL, THE EDITOR
OF THE GAZETTE IS
BECAUSE
THE LAST MEETING,
HE S
toothbrush!
Nashville.
A letter fell out of his coat
while I was getting his clothes off.
I couldnt help but read
the first couple of lines.
It was from somebody asking him to come
and try out for the Grand Ole Opry.
The Grand Ole Opry?
But why didnt you say so sooner?
The letter, I really shouldnt have read it.
You shouldnt have, but as long as you did,
you might have let us read it, too.
My God
professional, like a cook changing the tool on
a set of egg beaters. First, she inserts the existing tool
into a lock on her opposite arm which holds it while she
disengages the tool. Next, she selects the next tool from
the storage compartment at her waist and punches it into
position. Sixpacks voice comes over the radio.
SIXPACKS VOICE
Hey, Willie, you trip on a
tit or something? Were all
waiti
uestion 1
What changes are occurring in the toothbrush category? Assess Colgate-Palmolive's competitive position.
칫솔 제품들에서 일어나고 있는 변화
칫솔제품이 예전에는 제품선택에 있어서 주로 가격만이 영향을 미쳤으나 1980년대 이후부터는 외관도 중시하게 되었고, 1991년 현재에는 여러 가지 기능적인